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Topic: Business
Number of pages / Number of words: 3 / 805
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Information on where to find the full disclosure also had to be mentioned.

As you see, there were choices as to which marketing strategy Merck should embark on. Merck had previous experience marketing directly to consumers and evidence showed that large numbers of people who asked their doctor for a specific brand usually got that prescription when it is appropriate...


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Product claim ads ? This would urge those concerned about hair loss to see their doctor for a prescription, but must state major side effects. The benefits and balance would be competing for time in the commercial. People are often wary about side effects.

2. Reminder ads ? Would not mention what PROPECIA actually did...


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Marketing Information System CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Full Disclosure Paper Full Disclosure principle Information Marketing Communications Marketing Choices of the World Marketing Information Systems Moral Strategy of Merck Propecia The factors mentioned in articles can cool down the inflation. The Best Recruiting Strategy Is The "We Find You" Approach Full Disclosure Disclosure of Information-Nursing The Influence Of Advertising And Marketing To Children’S Food Choices And Diet The use of Information Systems in developing Knowledge Management Strategy

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