Buy custom promotional mix

Essay's paper info

Essay's paper body

The promotional mix consists of a blend of personal selling, sales promotion and advertising, public relation tools.

Promotion Element Advantages Disadvantages

Sales Promotion -good for building awareness with the consumer

-effective at reaching a wide audience market

-repetition of main brand and product positioning helps build consumer trust and loyalty - impersonal ? as the business cannot answer all customer queries

- hard to get the customer to make up their mind on making a final buy

Personal Selling - lots of communication between the buyer and the seller

- easier to communicate all pros and cons with consumers giving detailed features and product information

- when closing the sale, the seller can develop a long time relationship with the consumer - as it involves a member of staff, it can be costly to run a sales team

- if there are many buyers involved, it might not be a viable option

Sales Promotion - good as a short - term method of communication

- if targeting the right promotional incentives on certain products, sales promotion can quickly increase sales - customers may get used to the effect of the incentives if used in the long term

- the brand image might be damaged to due too much promotion as it gets too repetitive

Public Relations - the company's image might seem more credible as it is seen through a third party such as the tv, magazines, internet etc...

The promotional mix consists of a blend of personal selling, sales promotion and advertising, public relation tools.

Promotion Element Advantages Disadvantages

Sales Promotion -good for building awareness with the consumer

-effective at reaching a wide audience market

-repetition of main brand and product positioning helps build consumer trust and loyalty - impersonal ? as the business cannot answer all customer queries

- hard to get the customer to make up their mind on making a final buy

Personal Selling - lots of communication between the buyer and the seller

- easier to communicate all pros and cons with consumers giving detailed features and product information

- when closing the sale, the seller can develop a long time relationship with the consumer - as it involves a member of staff, it can be costly to run a sales team

- if there are many buyers involved, it might not be a viable option

Sales Promotion - good as a short - term method of communication

- if targeting the right promotional incentives on certain products, sales promotion can quickly increase sales - customers may get used to the effect of the incentives if used in the long term

- the brand image might be damaged to due too much promotion as it gets too repetitive

Public Relations - the company's image might seem more credible as it is seen through a third party such as the tv, magazines, internet etc...

General points of the essay

“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning” Co-ordination of promotional strategies Lexus promotional plan Promotional Communication analysis Promotional Mix - Horlicks Promotional Mix-Horlicks Promotional Strategies Promotional Strategy promotional management promotional mix Smirnoff Promotional Plam Visa's Promotional Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Promotional Paper Promotional Video

Essays related to the topic