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Therefore, "the line between entertainment and advertising is becoming blurred" (Posnock, 2004).
Not only scholars realized this trend, many major advertisers, like Coke and Ford, have started their experiments with product placements on TV. Although sponsorships and product placements has been used effectively in the past, they have their own risks (Posnock 2004)...
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Although sponsorships and product placements has been used effectively in the past, they have their own risks (Posnock 2004). The first season of American Idol's shameless promotion of Coke had irritated many audiences, according to the article It can control Madison Avenue (Posnock , 2004). American Idol seemed to be unskillful at finding the balance between promoting brand messages and not interfering with consumers' enjoyment of the show...
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