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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 805 |
Essay's paper body
P&G was interested in providing their product outside their immediate area. They wanted to go national and to do so meant variations in cost due to labor and demographics of the region.
Proctor and Gamble now had to promote their product in many differing markets. This meant that P&G had to communicate the benefits of choosing their product to use...
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This meant that P&G had to communicate the benefits of choosing their product to use. Proctor and Gamble chose to advertise in a national weekly newspaper that offered a larger broadcast than many local papers and a central location of management, while satisfying some of their logistics issues. This was the first time P&G used this method of advertising...
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