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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1194
Essay's paper body

A big accomplishment was the return of Crest as the number one oral care brand in The United States.

- Dropped numerous brands that did not fit with its global strategy.

- Sales Growth in 2002:

- Fabric & Home care 9%

- Baby and Family Cares 5%

- Sales Growth in 2003 6% the biggest since 1996.

Staffing

- Most of the staff were transferred or relocated leading to behavioral problems and disappointment among employees...


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A big accomplishment was the return of Crest as the number one oral care brand in The United States.

- Dropped numerous brands that did not fit with its global strategy.

- Sales Growth in 2002:

- Fabric & Home care 9%

- Baby and Family Cares 5%

- Sales Growth in 2003 6% the biggest since 1996.

Staffing

- Most of the staff were transferred or relocated leading to behavioral problems and disappointment among employees...


Essay fragment

General points of the essay

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