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Topic: Miscellaneous
Number of pages / Number of words: 8 / 2208
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The next phase is to consider the sample structure, which is discussed on the next page.

Sample Structure Using Stratified Sampling.

In order to represent the population of Ealing accurately I will use the stratified sampling method. Stratified sampling takes into account factors such as age, gender and socio-economic groups ? this being of importance to our survey and eliminates the possibility of sampling an un-representative audience which other methods can result to...


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This gives a clean 50-50 divide.

Age Breakdown of Sample: 1,500 should be 16-19

5,400 " " 20-29

7,800 " " 30-44

4,800 " " 45-59

4,800 " " 60+

Total 24,300

Socio-economic groups Breakdown: 6,075 should be: Professional/managerial

9,720 " " Intermediate

8,505 " " Routine/manual

Total 24,300

Other factors to consider:

According to the Transport Union 23% aprox of people in London use public transport regularly...


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