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Lastly, TeraTech is concerned about implementing the new product in a short amount of time in order to remain competitive with its competitors.
Although TeraTech has several challenges, the company can create opportunities from these challenges. First, TeraTech has the opportunity to develop a CRM tool that can appeal to their customers' needs to increase sales...
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First, TeraTech has the opportunity to develop a CRM tool that can appeal to their customers' needs to increase sales. Second, the company can create sustainable customer relationships to retain the company's current client base as well as attract new customers. Third, TeraTech's new product can improve the pharmaceutical industry's needs to "maximize the value of their data and refine their marketing efforts for maximum effectiveness" ("Scenario One," 2007, 2)...
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