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Topic: Business
Number of pages / Number of words: 12 / 3108
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There are also noted concerns throughout the organization with the e-publishing initiative. Jan Peters, Senior Vice President of Business Development and Head of the Implementation Team, believes that these concerns are based on a lack of understanding of the organizational goals and objectives or miscommunication on behalf of the senior leadership team...


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Ms. Peters also feels that the marketing campaign failed to create awareness and excitement for the launch of e-books. The challenge exists for Harrison-Keyes to dig deeper into market research to find out if consumer demand and acceptance for e-books is below acceptable levels or if the marketing efforts need to be revamped...


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