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Topic: Business
Number of pages / Number of words: 11 / 2964
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Where should Global Communications stakeholders get the data for developing revenue forecasts? They should begin by looking at historical revenue figures. For example, what were last year's revenues? This figure can then be adjusted for any significant trends discovered during environmental scanning...


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What revenue patterns have evolved over recent years? What changes in social, economic, or other factors in the general environment might alter their pattern? In the specific environment, what might Global Communications competitors be doing? Answers to such questions provide the basis for revenue forecasts (Stephen P...


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