Buy custom Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy
Essay's paper info
| Topic: |
Technology
|
| Number of pages / Number of words: |
3 / 615 |
Essay's paper body
Although these technologies bring with
them the same privacy concerns as traditional database marketing
(Phelps, Nowak, and Ferrell 2000), consumer information
is now stored on a database platform that is potentially
accessible to the entire Internet world. The possibility
increases that this data will be accessed at a later date and
used for purposes other than that for which it was intended
(Thomas and Maurer 1997)...
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The possibility
increases that this data will be accessed at a later date and
used for purposes other than that for which it was intended
(Thomas and Maurer 1997). Moreover, new types of data,
such as audio and video, are now being stored on databases.
2 Overview of the Special Issue
Indeed, the digitalization of new aspects of marketer and
consumer information exchanges will present additional privacy
challenges...
Essay fragment
General points of the essay
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