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Topic: Business
Number of pages / Number of words: 13 / 3395
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A marketing mix should take into consideration its target segment whether it wants to appeal to a minority of people or to the masses.

Most of the cases discussed in the case of multinational in India use polycentric or geocentric pricing with a researched marketing mix for the country they are in.

Ethnocentric pricing policy is when the per product price of an item is the same regardless of the consumer’s location...


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In this case, the importer is responsible for freight and import duties. The advantage of this policy is that it is simple because no information on competition or market conditions is necessary for implementation; it’s one standard price for all. The disadvantage of this pricing policy is that it is not responsive to the competitive and market conditions of each country...


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