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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3168 |
Essay's paper body
Inez Kaiser- 1961 first PR firm by black women/national accounts
30. Daniel Edelman- founder of world’s largest independent firm
31. John Hill- founded major PR firm but wk tainted bc wk created a front for tobacco CO.
32. Scott Cutlip- leading role in advancing PR towards profession/author of our book
33...
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Allen Center-leading role in advancing PR towards profession/ 2nd author of our book
34. James Grunig-university of MD/ research has added many new theories to the body of knowledge that already exists. four models of PR
Concepts to Know:
1. Why we need theory in public relations
- Theory allows us to explain the principles that are among Public Relations...
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General points of the essay
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