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For example, KFC in China recently switched from white meat to dark in its chicken burgers. "Foreign visitors have complained," admits Qun Wang Jamieson, KFC public-affairs director of greater China. But sales of the sandwiches have doubled since the switch. KFC also discovered that side dishes that work in the West, such as coleslaw and mashed potatoes, are not popular in China...
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KFC also discovered that side dishes that work in the West, such as coleslaw and mashed potatoes, are not popular in China. The company is currently replacing its traditional sides with seasonal vegetables, including a salad of shredded carrot, fungus and bamboo shoot. Other items modified for the mainland include congee (rice porridge) and a soup made of spinach, egg and tomato...
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