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This was Philip Crosby’s second book and the one that really got his name out there to the corporate industry. He wrote this book in his intention on explaining quality to business managers with the purpose to clarify it in simple terms.

The book talks about the misunderstanding of quality management...

Mr. Crosby utilizes a story associated with the ITT Corporation to show how quality was used. It goes on to explain the meaning of quality and how companies can go about using skills to incorporate it into their work environment. Mr. Crosby also utilizes an example revolving around the HPA case in which an executive was trying to better a company with where they were employed with...

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