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Topic: Miscellaneous
Number of pages / Number of words: 13 / 3478
Essay's paper body

Measurable outcome metrics included game revenues, increased ticket sales, increased concession and memorabilia revenues. Focusing on scoring margins allowed the 76ers to easily quantify number of wins over losses, which could eventually lead to a legacy of post season appearances and fan dedication over many generations...


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Fortunately, the 76ers performed well by earning two NBA Championships and created a basketball team that resonated well with Philly spirit.

Puzzle

The puzzle facing the 76ers as they were building their franchise was a struggle between brand loyalty and star loyalty. In other words, should the general managers focus their resources on building great super stars like Charles Barkley to win more games, even championships, and draw fans and publicity? On the contrary, should they use their resources to build up the 76ers as a whole, creating a team bond and fan support for all 76er players? The problem with investing resources into star players is the possibility of that player leaving the team or getting injured...


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