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Topic: Business
Number of pages / Number of words: 1 / 139
Essay's paper body

Never in the history of pharmaceutical marketing have the challenges been so intense and the stakes so high. Threats to growth and profitability have turned up the heat on pharmaceutical marketing teams to do more with less. As a result, pharmaceutical marketers must attain a new level of sophistication and precision to improve performance and maximize return on investments...


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Never in the history of pharmaceutical marketing have the challenges been so intense and the stakes so high. Threats to growth and profitability have turned up the heat on pharmaceutical marketing teams to do more with less. As a result, pharmaceutical marketers must attain a new level of sophistication and precision to improve performance and maximize return on investments...


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General points of the essay

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