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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 430 |
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http://www.phrases.org.uk/meanings/pester-power.html
2. http://women.timesonline.co.uk/tol/life_and_style/women/body_and_soul/article2792700.ece
3. http://www.media-awareness.ca/english/parents/marketing/marketers_target_kids.cfm
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1. Give working examples of how retailers and brands use the influence of pester power in marketing products and services?
Meaning
“The power children have, by repeated nagging, of influencing their parents to buy advertised or fashionable items.â€1
Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future...
Essay fragment
General points of the essay
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