Buy custom PepsiCo market segmentation
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1057 |
Essay's paper body
For example, in China, Pepsi engaged superstars such as Jay Chou, Jolin Tsai, F4 and etc to attract the young Chinese population in Asia (Imeem, 2008). Pepsi used celebrities to advertise the products because those popular celebrities would attract young population to buy the products.
Geography
PepsiCo provides different products in different countries depend on living standard and culture...
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Therefore, PepsiCo have to do surveys and researches of customers’ needs and their lifestyles and target them with suitable products. Consumers will purchase the products depend on their taste and preference. So, sales of the company may increase if the company provides the products based on consumers’ requirement...
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