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Once the communication objective is identified, then it is imperative to analyse the message and the promotional mix that is used by the company including advertisement, sales promotion, publicity and personnel selling. For Instance Nike very rarely uses personal selling due to its established brand awareness, however, it continually uses advertisements with communication objective of creating a product reminder...
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For Instance Nike very rarely uses personal selling due to its established brand awareness, however, it continually uses advertisements with communication objective of creating a product reminder. Contrary to that, Unilevermay use personal selling, advertisements as well as offering discounts (sales promotion) if it launches a new consumer good such as toothpaste or soap to cater for the communication objective of creating new product
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