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Topic: Miscellaneous
Number of pages / Number of words: 5 / 1126
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Pepsi got on target quickly, putting together assessment and control to teams to handle everything from consumer hotlines to breaking reports of new incidents. It was decided that “public safety” was Pepsi’s primary concern and all else would fall into place. By taking this action the publics were reassured that the company was actively working on finding the root problem and correcting it...


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By taking this action the publics were reassured that the company was actively working on finding the root problem and correcting it. The only change that could have brought about this conclusion earlier would have been immediate product recall and the focus being “consumer safety” instead of the initial denial...


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