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Topic: Business
Number of pages / Number of words: 16 / 4400
Essay's paper body

After an intensive decade or more of innovation, consolidation and responding to consumer demand, the best-known marketers of liquid refreshment have become, quite simply, beverage companies.

Today, beverage companies of all shapes and sizes recognize consumers’ desire to diversify their palates. Whereas 50 years ago the soft drink business produced cola and maybe a few flavors, today there are no-calorie, low-calorie and mid-calorie sodas...


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Whereas 50 years ago the soft drink business produced cola and maybe a few flavors, today there are no-calorie, low-calorie and mid-calorie sodas. There are caffeinated and caffeine-free versions. Tropical flavors have joined lemon-lime and root beer. In short, there is a carbonated variety for every taste and palate...


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General points of the essay

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