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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 954 |
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With Pepcid being number three in the market share and other companies racing to OTC market, JJM was facing tough competition before they could launch Pepcid AC. However, the market represented a large number of patients comprising roughly 20 million consumers in 1994 and even a small market share placed Pepcid sixteenth on the list of top selling drugs in 1993...
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Pharmaceutical companies are able enjoy great profits from their best selling drugs before the expiration of the patent. After the expiration of the patent many generic drugs of the same type can enter the market. When Tagamet lost its prescription patent protection its U.S. sales dropped from $648 million in 1993 to $468 million in 1994...
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