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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 446 |
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This is especially important as the competitors like Tagment and others are closely behind in obtaining the necessary FDA approvals.
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Here are the two options JJM had as far as introducing Pepcid AC as an OTC medicine is concerned:
Option 01: Argue with FDA on the case for the treatment and prevention claims and there by preserve the opportunity to be the first entrant.
Pros:
Competitive Advantage: If approved by FDA the prevention claim for Pepcid AC would be a critical distinguishing factor compared to other similar medicines available in the market...
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