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Topic: Business
Number of pages / Number of words: 2 / 528
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The major USP of the 'Big Bazaar,' store was low pricing. These stores offered the best price proposition to customers.

As part of this, the stores focused less on branded items and more on unbranded products with the same quality as branded ones, at a much cheaper rate. Commenting on this, Biyani said, "We are not in the business of selling ambience, but in the business of giving the best possible deals to our consumers...


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Commenting on this, Biyani said, "We are not in the business of selling ambience, but in the business of giving the best possible deals to our consumers."...

Food BazaarsThe first Food Bazaar was set up in Lower Parel in suburban Mumbai in 2001. Food Bazaars represent PRIL's foray into yet another value retailing business, focusing on food and grocery products...


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General points of the essay

Capital Asset Pricing and Discounted Price Flow Models It In Retail Store Operations Marketing Environment of Food Bazaar, Ahmedabad, India marketing implementation strategy of a retail store Pantaloon Retail Analysis Pantaloon Retail India Ltd Pricing in retail Pricing strategies in India REVERSE LOGISTICS: CHALLENGES AND ISSUES FACED BY THE MAJOR RETAIL PLAYERS IN THE UK Retail Consolidation With Reference To The Convenience-Store Industry In China. Transfer Pricing Rules in India Competitive Advantage Of Store Design And Customer Handling In Retail non store retail formats Pantaloon Retail Pricing in India

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