Buy custom Outline the main benefits/advantages and the potential disadvantages/drawbacks associated with marketing planning, based on a critical review of the literature
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Business
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| Number of pages / Number of words: |
3 / 627 |
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Finally it does not say how to prioritise objectives so they are often addressed on a first on the list, first done basis. If marketing planning if to be effective in today's fast changing market conditions it needs to be modified.
References:
McDonald, Malcolm H B. "Ten Barriers To Marketing Planning" The Journal of Business & Industrial Marketing: Vol...
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If marketing planning if to be effective in today's fast changing market conditions it needs to be modified.
References:
McDonald, Malcolm H B. "Ten Barriers To Marketing Planning" The Journal of Business & Industrial Marketing: Vol. 7 No. 1, winter 1992.
John Bowen. "Benefits of Marketing Planning" UNLV Gaming Research and Review Journal, Vol...
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