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Topic: Business
Number of pages / Number of words: 8 / 2032
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Pepper/7Up

o Oligopoly among producers and distributors namely concentrate producers, bottlers, and retail outlets

o Over 40 concentrate producers in the US but 82 per cent of industry sales accounted for by three producers

o Approx. 1000 bottling plants in the US either owned by concentrate producers or franchised to sell brands of concentrate products

o Retail channels composed of supermarkets (40% of soft drink sales), convenience stores, vending machines, fountain services, and thousands of small retail outlets

o Marketing is characterized by heavy investment in advertising, selling and promotion to and through bottlers to retail outlets, and consumer price discounting

o Competition amidst flavors: colas account for 65...


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Pepper/7Up

o Oligopoly among producers and distributors namely concentrate producers, bottlers, and retail outlets

o Over 40 concentrate producers in the US but 82 per cent of industry sales accounted for by three producers

o Approx. 1000 bottling plants in the US either owned by concentrate producers or franchised to sell brands of concentrate products

o Retail channels composed of supermarkets (40% of soft drink sales), convenience stores, vending machines, fountain services, and thousands of small retail outlets

o Marketing is characterized by heavy investment in advertising, selling and promotion to and through bottlers to retail outlets, and consumer price discounting

o Competition amidst flavors: colas account for 65...


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