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English
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2 / 393 |
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1.1 Background of the study
In 1995, Ray Kroc founded the McDonald’s Cooperation and opened the first restaurant in Des Plaines, Illinois. McDonald’s is one of the world’s most well-known and valuable brands in quick service restaurant. There are over 177 McDonald’s restaurants in Malaysia are owned and operated by the local community...
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1.1 Background of the study
In 1995, Ray Kroc founded the McDonald’s Cooperation and opened the first restaurant in Des Plaines, Illinois. McDonald’s is one of the world’s most well-known and valuable brands in quick service restaurant. There are over 177 McDonald’s restaurants in Malaysia are owned and operated by the local community...
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