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Advertising can help Outback grow and expand more and thus satisfy more customers and make more revenues. This is why I believe that their marketing and advertising strategy is not that much of a key one; it is rather a passive policy which if adjusted can become an active and beneficial one to the business...
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The rapid and booming growth of the business made many hourly Outbackers and managers become part of Outback's culture. It is true that this was a positive indicator of how people perceived Outback, but at the same time it made the founders of Outback realize that they need to uniform the different principles and the cultures that each Outbacker came with...
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