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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 751 |
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Saab could further address the organizational audience by developing stronger media relations with key media such as large news broadcasts or widely read publications. In addition, Saab could develop close relations with key media organizations known an environmentally friendly and eco-conscious focus...
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Lastly, the organizational audience could be addressed by focusing on employee development and training to increase awareness of Saab’s new image so that employees could further that image with consumers.
For the societal audience, Saab also used research and planning to drive the advances of Saab’s eco-friendly goods...
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