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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1501 |
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(Kotler 66)
Figure 2: Ansoff’s product/market expansion grid
Existing products New Products
Existing Markets Market Penetration Product development
New markets Market Development Diversification
In this table, Ansoff provides a way of deciding how to achieve growth. It shows four areas for achieving growth: market development, new markets, new products and diversification...
Essay fragment
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(Kotler 66)
Figure 2: Ansoff’s product/market expansion grid
Existing products New Products
Existing Markets Market Penetration Product development
New markets Market Development Diversification
In this table, Ansoff provides a way of deciding how to achieve growth. It shows four areas for achieving growth: market development, new markets, new products and diversification...
Essay fragment
General points of the essay
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Recommend how Dell should react to slower growth and increased competition in its core market segments. Explain how your new or modified positioning strategy enables Dell to leverage some of its existing advantages.
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