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Topic: Book Reports
Number of pages / Number of words: 2 / 374
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AND BITNER, J. M., 2003. "Services Marketing." International edition. New York: McGraw-Hill companies, Inc.

ZIKMUND, W.G., MCLEOD, R.JR. AND GILBERT, F.W., 2003 Customer Relationship Management: Integrating Marketing Strategy and Information Technology. US: Leyh Publishing.

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DRAKE, C. AND GWYNNE, A. AND WAITE, N., 1998. Barclays Life customer satisfaction and royalty tracking survey: a demonstration of customer loyalty research in practice. International Journal of Back Marketing [online], 16 (7), Available from: http://zaccaria.emeraldinsight.com/vl=846741/cl=43/nw=1/rpsv/cw/mcb/02652323/v16n [accessed 8 Oct 2003]...


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Phil McGraw Chapter 1 summary: Warren J. Keegan: Global Marketing Management, 7th Edition Organisational Effectiveness A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. DSS effectiveness in marketing resource allocation decisions: reality vs. perception Discuss The Key Issues Concerning The Effectiveness And Likely Consequences Of A Shrm Approach, Including The Potential Performance Benefits And How Organisational Performance Can Be Improved Through The Shrm Approach Discuss the management problems facing multinational companies and companies with an international dimension in various parts of the world Introduction to Industrial Marketing and Organisational Procurement Marketing New York City New York Dog Care United Kingdom Marketing Plan Organisational Marketing Defined Organisational Marketing Strategies and the Digital Age Sustainable Strategies For Services Marketing services marketing Indian IT Services Migration to Product Companies

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