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Essay's paper info
Topic: Business
Number of pages / Number of words: 4 / 857
Essay's paper body

Thirdly the company could take over, merge

with or enter into a joint venture with another company in their market.

If the company were to horizontally integrate with another company in

their market, they would take on all of that company's knowledge an expertise in

that area. The company could also utilise and pre-existing brand names which the

other company had established...


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The company could also utilise and pre-existing brand names which the

other company had established. They could sell off any assets from the other

company which they did not require (assets stripping) and utilise economies of

scale.

Economies of scale are one of the reasons why companies choose to expand...


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General points of the essay

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