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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 709 |
Essay's paper body
In order to position the cellular phone "in a manner akin to the position of the wristwatch" meaning making the cell phone an indispensable and personal day to day product, Omnitel needs to focus on the 25-34 years old that are willing to switch to other operator, and are sensitive to the peak charge and fixed costs and represent 35% of the total personal users...
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Omnitel in order to approach this segment need to appeal to their problematic issues such as taking away the fixed cost. This complies with the mobile trend in Europe, such as adopting the GSM digital standard, which allows customers to use their cellular phones throughout Europe. These trends will increase subscribers' acquisition costs, thus creating a more competitive market and placing downward pressure on prices...
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