Buy custom Oligopolistic Market
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 901 |
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We make an important distinction between price competition and non-price competition. Price competition can involve discounting the price of a product (or a range of products) to increase demand.
Non-price competition focuses on other strategies for increasing market share. Consider the example of the highly competitive UK supermarket industry where non-price competition has become very important in the battle for sales
? Mass media advertising and marketing
? Store Loyalty cards
? Banking and other Financial Services (including travel insurance)
? In-store chemists / post offices / creches
? Home delivery systems
? Discounted petrol at hyper-markets
? Extension of opening hours (24 hour shopping in many stores)
? Innovative use of technology for shoppers including self-scanning machines
? Financial incentives to shop at off-peak times
? Internet shopping for customers
Price Leadership in Oligopolistic Market...
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Price competition can involve discounting the price of a product (or a range of products) to increase demand.
Non-price competition focuses on other strategies for increasing market share. Consider the example of the highly competitive UK supermarket industry where non-price competition has become very important in the battle for sales
? Mass media advertising and marketing
? Store Loyalty cards
? Banking and other Financial Services (including travel insurance)
? In-store chemists / post offices / creches
? Home delivery systems
? Discounted petrol at hyper-markets
? Extension of opening hours (24 hour shopping in many stores)
? Innovative use of technology for shoppers including self-scanning machines
? Financial incentives to shop at off-peak times
? Internet shopping for customers
Price Leadership in Oligopolistic Market...
Essay fragment
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