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The man in the advertisement signifies the supposable effect the product will bring: masculine body and character. In addition, the model has a little bit of facial hair, which would make him look more mature and masculine to the readers.
The advertisement in the Fitness RX for women magazine features a fitness swim suit model, holding protein shake powder...
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The advertisement states that it would “help increase lean muscle and lose body fatâ€. The target audience is young women, that desire fit, lean bodies. Using a ruler, it was determined that the golden ratio of the model is .97 to 1,618, which as expected is very close to the ideal. Another factor that is associated with attractiveness cross culturally is the waist to hip ratio or WHR (Guerrero and Floyd, p...
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