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Topic: Business
Number of pages / Number of words: 1 / 246
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When applying Hofstede’s or Trompenaars’ theories of cultural dimensions, it will be important to concentrate on those dimensions which reflect the greatest difference in culture. In our case, our group will be examining the 1999 merger between auto manufacturers Nissan and Renault.

The merger between Nissan and Renault is significant culturally speaking because Nissan is a Japanese company, while Renault is French...


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When applying Hofstede’s or Trompenaars’ theories of cultural dimensions, it will be important to concentrate on those dimensions which reflect the greatest difference in culture. In our case, our group will be examining the 1999 merger between auto manufacturers Nissan and Renault.

The merger between Nissan and Renault is significant culturally speaking because Nissan is a Japanese company, while Renault is French...


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