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Essay's paper info
Topic: Business
Number of pages / Number of words: 20 / 5445
Essay's paper body

He worked

from his backyard which developed into a soap factory, cycled to retail outlets and

hawked his brand at one-fourth of the price of similar products then available. At Rs 6,

Nirma, named after his daughter, was the cheapest detergent vying for attention on shop

shelves. By the late 1980s, Nirma had become one of the world's largest-selling detergent

powders...


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By the late 1980s, Nirma had become one of the world's largest-selling detergent

powders. That he rewrote history and gave Hindustan Lever, the Indian subsidiary of the

Anglo-Dutch foods and toiletries conglomerate Unilever, a huge headache is wellchronicled.

Today he is proud owner of an Rs 2,500-crore Ahmedabad-based soaps and

detergents major

It has been Patel's dream to make Nirma a synonym for quality...


Essay fragment

General points of the essay

Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Importance of Responsive Replenishment in Consumer Products and Retail Industries Nirma Story Nirma Vs Hul Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Products, Services, and Prices in the Free Market Economy: Price Elasticity of Demand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Backyard Paradise Discuss the factors which worked for and against changes in the way society dealt with the poor after 1700 Feudalism - How It Worked terrisom in our oun backyard biology in our backyard A company has announced that it wishes to build a large factory near your community. Discuss the advantages and disadvantages of this new influence on your community. Do you support or oppose the factory? Explain your position. Why the price of agriculural products are more volatile?

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