Buy custom Nike: Surrounding Consumers by 7 Advertisement Platforms
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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1890 |
Essay's paper body
Therefore, the biggest event for Nike at the end of 2004 and early 2005 was to enhance LeBron James’ popularity and attract people’s interest to the series products.
This series’ campaign targeted the 15-24 age group, especially for the students who are crazy about basketball. The media tool that Nike chose was the combination of all kinds of platforms from the real platforms to virtual platforms, including TV, online games, websites, street basketball courts, vintage advertising cars and outdoor advertising media...
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The media tool that Nike chose was the combination of all kinds of platforms from the real platforms to virtual platforms, including TV, online games, websites, street basketball courts, vintage advertising cars and outdoor advertising media. Hence, the target group would be surrounded by every aspect...
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