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Topic: Business
Number of pages / Number of words: 9 / 2371
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is a marketer of sports apparel and athletic shoes. The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Just do it...


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The American manufacturer, through its marketing strategy which rests on a favourable brand image, has evolved into a large multinational enterprise. In keeping with the brand image is its association with the distinctive logo and its advertising slogan, "Just do it." In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion...


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Brand Strategy And Imc Brand Strategy and Management brand strategy marketing strategy case study brand consolidation New Balance Athletic Shoes case study Nike brand image Nike strategy Nike's Strategy Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon nike strategy analysis Rebuilding Brand Strategy The Global Strategy of Nike's Industry The use of brand name as a strategy for gaining competitive advantage TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand

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