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Topic: Business
Number of pages / Number of words: 6 / 1547
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Two years ago Nike claim that they have successfully invite Michael Jordan, the king of Basketball to Taiwan. Nike said they will arrange a meeting for their customers to see Michael Jordan at a close distance by held an event for the fans. But the condition is ticked is required for the entrance of the event, and this ticket will be draw by Nike, and only customer who buy Nike product till certain amount have the right to participate in this draw...


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This announcement simply make all Taiwanese crazy and start buying a lot of Nike product just to exchange for a chance to won the ticket at the draw. Yet greater expectation comes with greater disappointment. When Michael Jordan comes to Taiwan and attend this event, he only stays for few minutes then leave, leaving many lucky fans who get the ticket by the draw shock and angry...


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General points of the essay

Michael Jordan is Not God Michael Jordan: An NBA Legend Michael Jordan: The Early Years. Michael Jordan: The Greatest of All Time Michael Jordan:Greatest of all Time Analysis of Marketing Plan of Nike and Michael Jordan NIKE FIVE FORCES Nike Footwear 5 Forces Analysis Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Why did King Victor Emmanuel II invite Mussolini to power in October 1 Biography of Michael Jordan Michael Jordan 2 Michael Jordan 23 Michael Jordan: King Of The Court michael jordan

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