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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1453 |
Essay's paper body
Nike Inc. used to think that everything started in the lab. Now executives realize that everything comes for the consumer, although technology is still important. Nike now understands that the consumer has the lead in innovation.
Nike offers a wide variety of products, for shoes to apparel. Although the company began selling running shoes, it now sells shoes for all different types of sports, using athletes to market products...
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Although the company began selling running shoes, it now sells shoes for all different types of sports, using athletes to market products. Working with these athletes, Nike develops a shoe for a player's specific sport and sells it with the athlete's endorsement. In 2002, Nike introduced Nike SB, its highly successful skateboarding line...
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