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Topic:	Social Issues
Number of pages / Number of words:	4 / 875

Essay's paper body

In den 90er Jahren hatte Nike durchschnittlich 21 Prozent Umsatzzuwachs pro Jahr: Nikes Anteil am Weltmarkt fur Sportschuhe betrug 27 Prozent im Jahr 2000, das Unternehmen war damit Marktfuhrer. Nike drangte sich auch aggressiv in neue Markte, angefangen von Baseball und Golf bis zu Inline-Skating und Freistilklettern...

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Die bekannte Schwinge der Gottin Nike kann man heute auf einem riesigen Programm von Sportartikeln finden.

Im Jahr 1998 taumelte Nike jedoch, und die Umsatzzahlen gingen kurzfristig zuruck. Viele Faktoren hatten zu der Schwache beigetragen. Die Anbieter von so genannten ?braunen Schuhen" (Bergleichtstiefel, Wanderschuhen usw) wie ?Hush Puppies" oder ?Timberland" drangen in das Sportschuhgeschaft ein...

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General points of the essay

Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Nike Inc Nike's Marketing Nike's Strategy Nike's value chain Nike, Inc vs. Toys R Us nike The Nike Co. Nike Air Flightposite Nike Campaign Nike Case Nike Inc. Nike Report nike represenation Nike & Reebok

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