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Topic: Business
Number of pages / Number of words: 2 / 531
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Each method has its advantages and disadvantages. For CAPM, it uses the static and average number to calculate the cost of equity. This method is easy, but not dynamic and precise. For DDM,

CAPM: this method is used above when make a judgment of Joanna’s analysis.

DDM. The formula used to calculate the cost of equity is P=D0 *(1+g)/(rs-g)...


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The formula used to calculate the cost of equity is P=D0 *(1+g)/(rs-g). According to the data on the Exhibit 4 of the text, the D0, the most recent dividend paid, is 0.48; present price on July 5, 2001 is $42.09; “Dividend growth from ‘98-‘00 to ‘04-’06: 5.50%”(Robert, P200). Input all the data into the formula, therefore, the rs= 6...


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