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| Topic: |
Book Reports
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| Number of pages / Number of words: |
3 / 627 |
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Nike is exposed to the international trade nature of trade. It buys and sells in different currencies and so costs and margins are not stable over long periods of time. Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive...
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Such an exposure could mean that Nike may be manufacturing and/or selling at a loss. This is an issue that faces all global brands. The market for sports shoes and garments is very competitive. The model developed by Phil Knight is now commonly used and to an extent is no longer a basis for sustainable competitive advantage...
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General points of the essay
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