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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3549 |
Essay's paper body
Tag lines like “Just Do It†set the Nike brand apart from its competition. The organization also recruited athletes to endorse and promote their products to consumers. Nike has proven to have an eye for young athletic talent because they aligned themselves with rookies who are virtually unknown, and within a few years of signing with Nike, they become superstars...
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The organization also recruited athletes to endorse and promote their products to consumers. Nike has proven to have an eye for young athletic talent because they aligned themselves with rookies who are virtually unknown, and within a few years of signing with Nike, they become superstars.
In 1985, the company signed with a rookie by the name of Michael Jordan...
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