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Topic: Business
Number of pages / Number of words: 2 / 501
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John can easily explore the opportunity that is embedded in this idea by testing it with several retailers. One approach is to prepare a very limited amount of several specific products and to sell it through various channels ? high-end sports retailers, specialty fashion boutiques and the internet. This easy test is relatively cheap and will reveal what products are successful and which customer segments the summer line should focus on...


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This easy test is relatively cheap and will reveal what products are successful and which customer segments the summer line should focus on.


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