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Topic: Business
Number of pages / Number of words: 4 / 900
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It can also progressively bring new products to these markets, accelerating its growth.

2. What is the company’s strategy with regard to business development in emerging markets? Does this strategy make sense?

Nestle tries to enter emerging markets ahead of competitors, and build a substantial position in basic foodstuffs...


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As income levels rise, the company progressively moves from these niches into more upscale items. It very much focuses on developing local goods for local markets, and places relatively less emphasis on its global brands in emerging markets. It also localizes its distribution and marketing strategy to the requirements of the local market...


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