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An unbiased commitment to optimum product standards.
3. Subsequent monitoring and alterations as required
4. Progress report and full disclosure to stakeholders involved to determine if it is worth continuing.
CASE4: Nestle's strategic posture at the corporate level.
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CASE6 : Nestle's structure and philosophy
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Nestle understands that although it is humanly possible to come up with a the same best seller product in more than one country simultaneously, it is however better to begin by filling a vacuum
with a product locally customized. This advantage is referred to as first mover advantage.
2. As pasted on it's website, Nestle's foremost objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners...
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