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Topic: Business
Number of pages / Number of words: 2 / 462
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We must separate the problem from the person.


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Negotiation is a process by which two or more persons with some common and different objectives gather to reach an agreement.

We can identify several negotiation styles:

Tough Negotiator

? Is result oriented

? Must win at any cost

? Sees the deal as a war in which anything is valid

? Is evil: the objective justifies the means

? The victory is not enough: not just win, also “humiliate”

? Suspects from everyone; everyone is an enemy

Soviet Negotiator

? “Mine is mine, yours is negotiable”

? Cuts with the negotiation paradigm: get something without giving back anything

? First he retains something from the target; then negotiates the exchange of what he retained for what he wants (is a way to gain power)

? Uses the “Perceptual Contrast”: when the deal is almost closed, goes back at the last minute (also called "last bite")...


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