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Essay's paper info
| Topic: |
Technology
|
| Number of pages / Number of words: |
4 / 922 |
Essay's paper body
I feel that the Problem could be solved by focusing half their energies on traditional products and half on digital. This would mean that there would be minimum risk for maximum return as they would be spreading there market.
Company Direction:
Although Kodak does have goals in place and plans mapped out for the future, it is very hard to see where the next opportunity is until it is on your doorstep, as in this industry one minute a product is the latest fad, the next they are unwanted and obsolete...
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This rule helped develop one of Kodak's chief principals. Rather than try to survive in existing markets, and battle obsolescence and try to keep a product in fashion, they simply move into a new market that is still yet to peak.
Another direction that the company should take would be the further develop the entrepreneurial mindset in their staff and encourage it more...
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